Greenlight A Vet

Client: Walmart / Agency: Saatchi New York

Each day an average of 22 veterans in America commit suicide. Once back home and out of their fatigues veterans can be more camouflaged than ever, making it hard for us show them support. Greenlight A Vet invites all Americans to change one light in their homes to green — the color of hope, renewal and well-being — as a visible reminder to veterans that they are not alone.

Press: Contagious Magazine / Creativity Online / Ad Week / Ad Age

GREENLIT MONUMENTS

Empire State Building, New York

Gillette Stadium, Boston

Governors Mansion, New Jersey

Helmsley Building, New York

Bobby Dodd Stadium, Atlanta

State Legislative Hall, Delaware

Wells Fargo Building, Los Angeles

1 WTC Lobby, New York

Union Station, Kansas City

Chicago Skyline

Georgia College

Einstein Medical Center, Philadelphia

PPT Building, Pittsburgh

Razorback Stadium, Fayetteville

Hotel Chevalier, Boston

Colorado State Capitol Building

Bank of America Plaza, Dallas

Tillikum Crossing Bridge, Portland

CONTENT SERIES

Greenlight A Vet – Lourdes' Story

Greenlight A Vet – Nathan’s Story

Greenlight A Vet – Lauren’s Story

Greenlight A Vet – Ian’s Story

Greenlight A Vet – Joe’s Story

BRANDING / PACKAGING / SIGNAGE

COMPETITOR PARTICIPATION

Even Walmart competitors like Home Depot, Lowes and Ace Hardware joined the cause.

#GREENLIGHTAVET