STARTING WITH YOU

Client: Blue Cross North Carolina / Agency: BBDO Chicago

What if the best way to change consumer's minds about health insurance... is to admit that the commercial they're watching probably won't change their mind?

That's exactly the idea behind this campaign for Blue Cross Blue Shield of North Carolina. We're not trying to pull a fast one - instead, we're building trust by getting real about the skepticism people have and meeting them right where they are.