THE GENERAL SOUND STUDIO

Client: The General / Agency: EnergyBBDO

More up-and-coming artists are spending time recording Tik Toks from their cars rather than expensive professional spaces. So The General saw an opportunity in this online behavior to protect something that no other car insurance company has protected before: the dream of making it big.

Introducing: The Sound Studio. A state-of-the-art, professional grade recording studio reconfigured to fit inside a car. We partnered with Epic Records to create world class demos and help Tik Tok artists get their music in front of tastemakers in the industry.


Awards: Cannes Lions - 1x Silver, 1x Bronze

 
 
@thegeneralauto AG Club pulled up, and now they’re shutting it down. #thegeneralsoundstudio @agclub @deucewt ♬ talk 2 em - AG Club
@thegeneralauto Lex is on her way to skrt skrting to the top of the charts in #thegeneralsoundstudio ♬ IYKTYK - Lex Bratcher
@thegeneralauto Ethan is spinnin' wheels and verses in #TheGeneralSoundStudio ♬ POWER - Ethan Gander
@thegeneralauto Reyna is driving (and singing) on a one way street in #thegeneralsoundstudio ♬ One Way Street - Reyna Roberts