What did we do to a character iconic for all the wrong reasons? We put it through a branding boot camp, breaking it down and building it back from the bottom up. What emerged was leaner, greener and much more resonant with today’s target audience.

Character UPDATE

We worked with the 3D legends at Psyop to modernize and streamline The General’s look and feel, updating everything from the fabric of his uniform to a much needed groom of his iconic mustache.

LOGO REDESIGN

We worked with our great clients and the 3D legends at Psyop to modernize and streamline The General’s look and feel, upgrading everything from his uniform to a much needed groom of his facial hair in the process.