The tECATE Beer Wall

Client: Tecate / Agency: Saatchi New York

In 2016, the U.S. faced an election like no other. Donald Trump was running for president, fervently proclaiming his intention to build a wall along the U.S-Mexico border as part of his campaign rhetoric. Since Tecate hails from an town that literally straddles the U.S-Mexico border, it made perfect sense to propose a wall of a different kind…

Press: Esquire / Huffington Post / Vice / Wall Street Journal / Fast Company