GIVE A FUller life

Client: Mended Little Hearts / Agency: Saatchi New York

Mended Little Hearts is a charity that provides support for children born with heart defects. To raise donations and show the benefit the charity provides, we created an interactive animation of a day in the life of Max, a real life kid with a heart defect. The more the user pledges to donate, the better Max's day (and the quality of the video) gets.

Press: Creative Review / Digital Arts / AdWeek/ Trend Hunter / Shots / GoodNet