BACON + CLASSICS

Client: McDonalds / Agency: We Are Unlimited

Recently, McDonald’s classics featured bacon for the first time. But who truly is the star of this combo, the classics? Or the bacon? Enjoy this deliciously smoky debate for the ages.

BACON HOUR

To celebrate bacon’s arrival, we launched with “Bacon Hour”, one holy hour where customers could add bacon to any McDonalds item free of charge.