Big MAC HERO

Client: McDonalds / We Are Unlimited

When you’ve got the most iconic and nostalgic burger out there, there’s only one thing left to do: create a throwback 8-bit game to match. Big Mac Hero invited foodies and fans on a daring journey to run, jump, and level up their love meters while collecting as many Mac Jr.’s, Big Macs and Grand Big Macs as possible, all while dodging other fearsome foods.

Customers/players could unlock the game via exclusive SnapCodes that were only available on McDonald's cups.

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Influencers received gaming kits designed to look like a classic gaming console boxes.