BEAUTY FOR MORE TO SEE
Client: Tennessee Tourism / Agency: VML
Americans spend billions traveling the country to witness the changing fall foliage. And the state of Tennessee is home to some of the best fall colors. But we realized there are 13 million Americans who have never seen them because they are colorblind. So we created the Colorblindless Viewer — the only scenic viewer that helps colorblind people see fall’s true colors. These viewers were designed with special lenses that alleviate red-green color deficiency and installed at Tennessee’s best lookouts.
Awards: Cannes Lions - 3x Silver / Webby Award / ACD Gold Cube - Experiential Design
