UNCOMMON TOUGHness
Client: Chevron Delo / Agency: VML New York
Tough owner/operators of heavy machinery tend to stick with products they know. To earn their confidence that Chevron Delo products were worth a switch, we used authentic pitchmen they respect the most – stars of reality shows like Ice Road Truckers, Axe Men, and Gold Rush. As these rugged icons shared their personal creeds, Delo came through as a natural part of the story, inspiring fans to create their own creeds of toughness.
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